Production royalties

Owners of work which is protected by copyright and other related rights (musicians, actors, producers etc.) will be compensated on the basis of the use of their work (such as time period, country, medium,..) Costs related to these rights will be fixed and stipulated by the PIBS and included in the final offer.

If the commercial has been broadcasted either entirely or partially in countries which are not included in the original PIBS and offer, royalties per country and or region will be payable to the Production company.

Copyright is not included and will depend on separate negotiations (see point 7 Artists and point 8 Music).

As from January 1, 2013 following tariffs are applicable for production rights:

EUROPE – Percentages per country:

2% = Albania, Croatia, Estonia, Gibraltar, Iceland, Luxemburg, Malta, Montenegro, Slovenia – 1
3% = Bosnia-Herzegovina, Denmark, Greece, Ireland, Israel, Lithuania, Norway, Slovakia, Switzerland- 1
4% = Austria, Bulgaria, Czechia, Hungary, Portugal, Sweden, The Netherlands, Turkey, Rumania, Ukraine – 2
5% = Poland, Spain, Italy, Germany, United Kingdom, France, Russia- 2
10%= EU (28 countries)
15% = Big Europe (43 countries)


20% = North-America
20% = South & Central-America 10% = Oceania
20% = Asia
15% = Middle-East
10% = Africa
30% = World

All above mentioned percentages are applicable on the entire production budget total, VAT not included. In case the PIBS indicated that the campaign in question is for international spread, 5% mark-up applies. Other percentage tariffs depend on number of inhabitants in that specific country.

1 with a minimum of 3.750 Euro for these small countries
2 with a minimum of 5.000 Euro for larger countries.