HAMLET’s Nike 'Dare to become' commercial, directed by Ian Pons Jewell, was launched in China during the last week of the World Cup. Having reached 170 million views in just a couple of days after its release, the spot became the most viewed Nike on-line commercial worldwide.
Following the World Cup in Russia, China wanted the world to know that they are getting ready to play a prominent role in the international football scene. With this campaign Nike China and Wieden + Kennedy Shanghai aimed at inspiring young Chinese football players by giving them a dream to chase.
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Executive Producer: Jason Felstead & Ruben Goots
Director: Ian Pons Jewell
DOP: Ben Fordesman
Editor: Sam Bould
Agency: Wieden+Kennedy Shanghai
Client: Nike China