Production of the month

HAMLET’s Nike 'Dare to become' commercial, directed by Ian Pons Jewell, was launched in China during the last week of the World Cup. Having reached 170 million views in just a couple of days after its release, the spot became the most viewed Nike on-line commercial worldwide.

Following the World Cup in Russia, China wanted the world to know that they are getting ready to play a prominent role in the international football scene. With this campaign Nike China and Wieden + Kennedy Shanghai aimed at inspiring young Chinese football players by giving them a dream to chase.

About
CFP-Belgium

CFP- Belgium exists since 1986 and is the Belgian federation for the Commercial Film Producers. It’s the contact point for the Production houses and acts in the interests of them towards other professional associations and organisations.

The members function according to the CFP-Belgium Charter (Download here).

CFP-Belgium is member of the European CFP association (Commercial Film Producers of Europe – www.cfp-e.com), which currently unifies 17 European countries.

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Production of
The month by hamlet.tv

Nike - Dare to become

Production: HAMLET
Executive Producer: Jason Felstead & Ruben Goots
Director: Ian Pons Jewell
DOP: Ben Fordesman
Editor: Sam Bould
Agency: Wieden+Kennedy Shanghai
Client: Nike China